Brand promotional videos have become one of the most successful ways for businesses to market themselves to the right target audience. It requires intensive introspection about what makes your business different from competitors. Video marketing helps to promote your brand and is popular due to its effectiveness.
When viewers watch a video, they retain 95% of the message, compared to 10% of text. Video also performs better when compared to static images or plain text. Data show that 60% of consumers are watching branded video on a daily basis on social media. And 81% of consumers state watching such video ads has influenced a purchasing decision. An eye-catching video can help distinguish your brand above the rest.
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